HOTEL RL
A PACIFIC NORTHWEST STATE OF MIND
BRAND DEVELOPMENT
Creating a hotel brand that has roots in the Pacific Northwest has a lot to live up to. The nature, culture, and overall friendliness of the area are famous like no other. From the logo to the on-property programming and even their very own coffee truck, it all takes you to the mountains of the Northwest.
To help bring that vibe out as much as possible, every item was designed to keep you curious for more. We even developed, designed, and illustrated the soap brand Cascadia Soapery to transport you to the PNW.
Creative Direction
Brand Strategy
Art Direction
Graphic Design
Logo Design
Identity Development
Amenity Design
Brand Strategy
Illustration
In Room Art
On Property Programming
Directing
Editing
Package Design
Style Guide
LOGO DEVELOPMENT
Collateral Design
Food & Beverage Program
Merchandise Design & Illustration
A GATHERING PLACE FOR THE CURIOUS
Newsletter
Photography Style Guide
Hotel RL Coffee Truck
If a hotel is coming from the Pacific Northwest, it has to have some damn good coffee.
The coffee truck idea came to life to travel across the states, giving out free Seattle brew, while sharing information about Hotel RL
Concept | Creative Direction | Vehicle Design | Graphic Design
COFFEE
COUNTER
CULTURE
Digital
The Living Stage
Developed an on-property program titled THE LIVING STAGE to bring the local culture to the forefront. Three categories: AWARENESS, INNOVATION, AND CREATIVITY were the framework for the topics to be on stage, whether it was music, a talk, a performance, or a lecture.
