BLUNDSTONE BOOTS
HOW I ROAM
Brand Photography & Commercials
Blundstone is a classic, recognizable brand today, but when we began the HOW I ROAM series, the stateside audience had not yet heard of the 100-year-old Australian brand. Brand ambassadors whose lifestyle and passions aligned with Blundstone boots were featured in photography and videos on social media and in store.
The images have helped triple Blundstone sales in a few short years, making them a staple boot amongst the outdoor passionate audience.
Producer
Director
Photography
Editing
Content Creator
HOW I ROAM
#HOWIROAM
Directed, photographed, and interviewed Blundstone ambassadors who wear their boots and represent the brand ethos by living their life how they choose to.
Each person gave us their own take on what it means to roam.
“Boots, like other clothes, every so often become characteristic of particular moments in time. In the early 1990s, there were Timberlands; in the early 2000s, Uggs; and in the early 2010s, Red Wings.
