Global Marketing Campaign

In conjunction with the redesign and repositioning of W Hotels Worldwide's brand identity for the global audience, the marketing strategy was adapted to emphasize the new direction.

Collaborating with the W Hotels brand team, I led the group in conceptualizing and producing multiple award-winning print campaigns over several years as the brand expanded internationally to a global market.

Campaigns were shot on location in various countries to showcase new openings and the brand's diverse range of design details for which it is renowned.