TRAVEL + LEISURE
MEMBERSHIP CLUB LAUNCH
Strategy & Launch Campaign
Naoto Ono Creative was offered the chance to launch Travel + Leisure Club, which is a part of the new booking website for Travel + Leisure Go. The 50-year-old travel magazine is expanding its horizons in the travel industry by enabling viewers to make reservations based on its award-winning editorial stories.
In addition to the commercial spots, we created an integrated campaign that comprises print ads, web and digital ads, emails and newsletters, social media content strategy, and b2b materials for the launch.
The commercial won a Gold Award in the Graphis Photography Annual 2022.
Campaign Strategy
Creative Direction
Copywriting
Art Direction
Graphic Design
Digital Marketing
Print Marketing
Directing
Production
Photography
Videography
Social Content
Editing
Animation
B2B
Campaign
Winner of Graphis Gold Award in the 2022 Photography Annual Competition
FOR THE STORY MAKERS
Travel + Leisure was built on the stories that came before, of those who took one small step into something unknown.
Now, Travel + Leisure Club helps members shape the stories yet to be told. Stories of the freshest catch, the brightest stars, and the biggest views.
TRAVEL + LEISURE CLUB MEMBER ANNA | Taking a moment of solace by escaping to a nearby cenote.
TRAVEL + LEISURE CLUB MEMBER STACEY LEASCA | Travel journalist Stacey Leasca celebrates la joie de vivre from Hotel Lutetia’s extravagant penthouse suite, designed by Francis Ford Coppola.
TRAVEL + LEISURE CLUB MEMBERS | Dive deep into adventure and make new friends snorkeling in the most unusual places.
BY THE PEOPLE BOLD ENOUGH TO GO FIRST,
FOR THE PEOPLE LONGING TO GO NEXT.
Travel + Leisure Club is a place for the story makers. A place to dream of where to travel next, with expert inspiration and exclusive experiences. A place where avid travelers and the travel-curious alike can create the kind of stories that connect us to each other.
Stories that inspire us to dream, plan, book...and go.
Digital Banners
Social
Email / Newsletter
Design Template and Sample Copy Direction
Web
Travel +Leisure Co. Brand Reach Video