Brand Launch

After making a name for himself as a fixture on the runway, Todd Oldham decided to go more mass and create a line targeted towards a younger market. Working closely with him and his team, we created a fresh identity and effervescent campaign that appealed to this younger generation while staying true to the vibrancy of his spirit. We then further evolved his new, younger brand by creating another new look for his denim line Todd Oldham Jeans.

Creative Direction
Art Direction
Graphic Design
Illustration