BRAND IDENTITY AND MARKETING CAMPAIGN

As the late Jimmy Buffett once said, “It takes no more time to see the good side of life than to see the bad.” With his laid-back music and personal direction as the beacon, we elevate the Island Reserve line of Margaritaville Hotels to a more soothing, calmer brand identity, while not losing the essence of the original branding.

A digital and print campaign was developed to launch the resort, with the line “Welcome to the limelife” as the brand motto.

Creative Direction
Style Guide
Photography Art Direction
Brand Development
Identity Design
Hotel Collateral
Merch Design
Icon Design
Video Directing
Editing
Marketing Campaign