Brand Refresh

Harry & David is one of those beloved American names that evoke nostalgia. But to think of it as a “used-to” brand would be a mistake; it was pure innovation that inspired two brothers to wrap their pears like precious jewels and ship them across the country, and it’s that same dedication to the spirit of farm-to-table and the joy of gift giving that makes it tirelessly relevant and important today.

We were tasked with creative strategy, execution, and initiatives, all of which would work together to play up the brand’s authority, authenticity, heart, and heritage.