Launch Campaign & Brand Identity

Atlantic City has had many ups and downs throughout its history as an entertainment destination. When Hard Rock wanted to announce they were opening a 500 Million dollar property on the boardwalk that featured 20 restaurants and 300 concerts a year, we knew it would help revive the business district and bring more visitors to the area. Thus the message BORN TO DEFY was developed to get the word out and excite the locals as well.

Creative Direction
Brand Identity
Marketing Campaign
Digital Marketing
Illustration
Directing
Editing