Brand Development

Coco Pazzo Restaurant was once a hotspot in New York City in the 90s, it’s now made a comeback in a historic building on a coveted corner in Soho, at Prince and Thompson street. A revamped logo and identity that brings out the flavor and zest of Italian food help bring the brand into the current market.

From the brand identity to floor tiles and interior decor, the details were all carefully curated and built up.